EQUIPMENT: THE NEXT GENERATION
In 1976, Christian Restoin set out to revolutionize a flourishing, yet cautious women’s ready-to-wear industry with the launch of his brand, Equipment. Straightforward and innovative, Equipment’s menswear-inspired shirts were characterized by their refined tailoring and timeless appeal. The brand quickly became a worldwide success and a recognized name amongst the fashion elite, creating a following in film stars such as Lauren Bacall. After enjoying twenty years of the brands success, Restoin moved on, wishing to pursue another phase of his career.
In Spring 2010, Serge Azria, re-launched Equipment as he saw a void in the contemporary marketplace for a luxury shirt brand that catered to the modern woman.
Staying true to its heritage, the new Equipment collection recalls the classic, minimalistic undertones of the illustrious brand, fusing unparalleled French sophistication with an air of effortlessly chic style. Timeless and innovative, the collection exudes discreet sexiness in the form of luxe fabrics and unexpected details found in modern, androgynous silhouettes. The range of prints, fabrics and shapes complement the many facets of the Equipment woman: She is strong, chic, elegant, adventurous, sexy, and above all, classic.
WITH ENDLESS OPPORTUNITY FOR GROWTH, AZRIA IS SUCCESSFULLY BROADENING EQUIPMENT’S PRESENCE AND EXPERTISE BEYOND SILK SHIRTS WITH THE INTRODUCTION OF CASHMERE AND SPECIALTY ITEMS INCLUDING PAJAMA SETS, SHIRT DRESSES AND SILK TEE SHIRTS.
EQUIPMENT OPENED ITS FIRST FREESTANDING FLAGSHIP LOCATION IN NEW YORK’S SOHO NEIGHBORHOOD IN DECEMBER 2012, FOLLOWED BY A WEST COAST LOCATION IN WEST HOLLYWOOD’S MELROSE PLACE SHOPPING DISTRICT. THE BOUTIQUES HOUSE ALL OF THE EQUIPMENT COLLECTIONS ALONG WITH LIMITED EDITION COLLABORATIONS. AS PART OF THIS RETAIL GROWTH, EQUIPMENT ALSO LAUNCHED AN E-COMMERCE WEBSITE IN FEBRUARY 2012.